by on February 17, 2012 1 Comment

How much is a No 1 Google Ranking Worth to Your Business

To get placed in high ranking in Google is a key to success for any business that stands apart from rest in particular niche. The website rank listed high on Google search results can either progress your business or break your business. And this is the only reason why Google rankings have become the most significant for online business. Businesses invest millions of dollars each year to get number 1 position on Google because of the fact that high ranking in Google means huge potential to attract more and more visitors.

Google is search engine giant that any person would think of to use when he starts his search on Internet. Top ranking in Google is the sign to get reliable and quality products or services. Next question that arise in mind is how much #1ranking is good and worth to your business. How you can attain ranking in Google that will help you grow business?

How much Google ranking is worth to your business?

The apparent fact is you will get great success while you are top in ranking on Google. You will wonder knowing that each day an average paid search results are worth $37.7google ranking million. In 2008 Google made a survey and report that Google went on to make $3.40 billion revenues, major in a #1 ranking. With this much of revenue earned by Google, just think about how much advertisers would have been benefitted from Google search results. The above described figure shows how much Google ranking is important for your business to be listed on the top or at least on the first page of result. The users using Google to find some information would stick to first 1-2 pages to complete their search which gives full possibilities to increase traffic to your website.

To get No 1 Google search ranking means great and high return-on-investment. But surfers trust and click most of the genuine search results. The top ranking websites on Google receive more targeted and high quality traffic. Once the traffic directed towards your website, this traffic alter into customers which ultimately give very good response to your products and services you render. Thus optimizing the websites to get top rankings in Google natural search results always permit the online companies to achieve better result-on-investment.

Most of the online business owners think that by paying good amount they will definitely get higher ranking. But it is not the one and only one way to get top rankings. You might be surprised knowing that unpaid or natural search results are even more effective to get top rank. According to a research conclude that 72.3% of Google search engine users come to know that genuine search results are more effective and relevant. Lot of other studies concluded that majority of surfers rely on trust organic results than small percentage that go in favor of paid results.

If you want to invest money that pays off quickly with high to your money then optimizing your website to get top ranking on Google is the best decision. With the amount of targeted traffic that you wish to bring to your business by getting No 1 rank on Google first result page is the best thing to do.

How you can attain ranking in Google that will help top grow business?

Lot of people asks me how to get more business leads from their websites. According to my view point, I would have advice to put just four steps to rank first in Google.

First step: Add searchable Text

Google does not read images, pictures or graphics. So Google does not care about how beautiful is your website or how much you have paid to design your website. Google’s site crawlers can read only text on your site. Hence, you need to put lot of contents that Google can read. This would be your first step getting top ranking in Google. You need to publish informative niche articles and blogs. If you are tight in your budget then you can use free blogging platform like WordPress. You would have to bare expense of registering a domain name which is very inexpensive.

Second step: Target “Long-Tail” keywords

When you write contents for your website, keep in mind the way people make use of Google search. For example, when I want to buy guitar but do not know exactly which types of guitar I want to buy. So I would search for “Buy Guitars Online”. I would find information about various types of guitars. I would read information and further search for some specific type of guitar say “Acoustic Taylor Guitars”. Thus step wise I will get closer to my search. Here, the point that you should consider is to include more specific keywords to target longer. Depending on your product, use some specific keyword that helps Google to place your website in higher rankings.

Third step: Creating one way back links to your site

Once you have finished developing unique and specific content for your site, next step is to now inform Google that your site is reputable one and good place for Google to redirect their searches to you. You can accomplish this by asking your niche website owners to link to your website. You can also comment on your blogs, forums and post link to your website. These are best ways to create backlinks as Google consider back links as vote for your site. You can find multiple ideas to generate back links.

Forth step: Call to Action

Once you complete your homework in the form of step 1,2 and 3 and started getting some traffic to your website, remember that traffic is not only goal. You would require putting your efforts in converting that traffic into a lead. And that is all about Call to Action. Start capturing visitor’s information like name, phone number and email address by offering some attractive offers or appealing discounts to them. Remember your Call to Action is the most prominent part for which you are putting all your efforts in form of doing homework with Step 1,2, and 3.

There are tough times in every business. I would highly recommend trying online marketing as all other search engines along with Google rankings will definitely worth your business. Undoubtedly, Google rank #1 will reach your business to new extremes.

Filed Under: SEO Tips Tagged With: , , , ,
by on February 14, 2012 2 Comments

Beat The Power Of Search Using SEO For Marketing

SEO may seem art, difficult to understand for lot of businesses. However it has become vital to build sound web marketing strategy. It’s a fact that vast majority of consumers start their search for any product or service with search engines. Here comes the role of SEO which is widely accepted as marketing channel among large organizations.

In a survey conducted among 100 top-level marketing directors at global brands, 45% indicated that SEO was most favored marketing medium which was nearer followed by social media at 42%. Such findings not only focus the shift of marketing medium but the way budget priorities are even starting to shift from traditional marketing campaignseo-marketing towards internet marketing. The survey also describes that 42% responses are targeting customer acquisition in coming six months as compared to just 28% noted in last year. SEO is going to play key role in the context to increasing online sales figures. Despite of such an importance of search in today’s online world, SEO is not adopted by small to mid size business in a manner large business houses have adopted. A study conducted by digital marketing agency dotDigital revealed that nearly quarter knew very little about this new marketing subject with little surety of benefits. While one fifth even do not bother to spend money on such activity with the reason that they were unable to see any results and few looking internet marketing as strategically important.

The main reason why small to mid companies do not appreciate importance of SEO is simply because they are not looking at their online presence and realizing importance of search and search engine rankings. The problem with them lies in the fact that they want to stick with the traditional marketing which is better known and comfortable medium for them. A myth also prevails among such people that SEO is kind of blackhat which has to rely on Google to deliver their promotion messages.

Let us see some facts about how SEO can strengthen your marketing to beat the power of search:

Role of SEO

Search engines work on indexing text and information in form of links and images on web pages. Indexing is commenced by web spiders or crawlers, record the words found on web pages noting how many times they appear, their relevance, number of inbound and outbound links on the web page. The search engine uses this record to weigh the value of each page using algorithm and ranks them accordingly ensuring that web page is as much as relevant to the search.

Hence role of SEO marketers is to ensure the brands or products are ranked on top three in the search list or to the extreme rank on the first page of search engine.

The answer is to why small to mid size companies believe that Google is considered as the only platform to deliver marketing message is that Google is number 1 search engine provider controlling 88.9% of market (according to Internet Advertising Bureau).

Developing SEO strategy

SEO should be developed as overall marketing strategy that needs to be addressed while designing the website. SEO principles should be implemented at the time of designing/redesigning of any website. It requires developing clear objectives in the form deliverables of SEO like ‘higher customer conversion rates’ and ‘higher product sales’. The planning also includes budgeting, forecasting and introduction of analytics packages to measure effectiveness of any campaign. Remember SEO cannot give top rankings in couple of days. First it is required to simply aim to get the same plinth with your rivals with continual improvement work on area where continuous changes are made.

Devise keyword strategy

One of the first thing as a part of planning process is to identify the list of keywords that an organization wish to be associated with. This is required to generate useful rather low value traffic. Keyword strategy is essential that makes marketers to undertake ‘rough’ keyword analysis of their products or services that people are actually searching in their sphere. Once suitable keywords are identified it is time to build business case to understand likely returns on investment once SEO get to know commercial metrics like conversion rate and basket value. Often people surprisingly fail to miss out using precise and correctly spelled keywords in website content. This is important step to ensure that key basis is covered in your website properly.

Avoid common keyword pitfalls

Often companies start use of brand terms on content with keyword stuffing. When companies intend to use brand names and terms at every possible opportunity then content can end up making no sense to the readers. Hence optimum use of keyword rate is considered to be used not more than 10%-15% of total content. Too much use of keywords may result damaging higher rankings. Another pitfall is actually not using keywords that are used by consumers. Often organization simply focuses on single inspirational keyword and fails to include keywords that are more likely to generate business. One more consideration that company should take into account is to remain continuously updated on the web. Search engines like Google, Bing are now introducing navigation bars that ranks information based on latest updating.

Link building

Next step is to generate links to encourage inbound and outbound traffic that will result into increased rankings. Link building is particularly essential with specific industry like financial services, retail ranking, entertainment and business that are taken to be associated with frequently used “bingo”. Remember that your website is optimized to its extreme but if you do not have any links to your site to back up then being optimized is of no meaning. The way out to get back links to your website is placing links to third party websites of your niche. Social media marketing is the essential way to place links of your website as long as niche has suitable contacts set in the first time or created user communities of social media. If social media seems to be difficult option then it might be necessary to develop one using communicating with bloggers, social bookmarking websites, distributing press releases on Twitter. It does not make sense simply jumping to any agency that guarantees you to provide thousands of links each day, this is because they lack relevancy that not only value generated links low to the web crawlers but essentially drop down your rankings.

Again repeating the sentence, search engine may seem difficult marketing tool but it is vital issue essential to build sound web marketing strategy. Explore the power of search with SEO marketing!!!

Filed Under: SEO Tips Tagged With: , , , ,
by on February 7, 2012 1 Comment

Build Community of Fanatical Fans with Custom Facebook Fan Page

Facebook is growing tremendously with millions of new users joining the crowd each day to connect with friends and family. Facebook has become one of the leading websites on the internet containing second rank in website traffic on the web. Facebook is gold mine for those who know how to mine it. Each day millions of people use Facebook for personal as well as professional reasons has given lot of importance in online marketing especially for small business.

Custom Facebook Fan page

Two big questions for Facebook users that use it for personal and business purpose are: How to separate personal information from professional information? How to engage visitors to bring attention of my business? Facebook “Fan Pages” are answer to both of your needs. It is simply public profile that allows you to share information about your business and services or products that you sell with other Facebook users.custom-facebook-pages

To empower the huge resource of users that Facebook currently enjoys, the interesting point is to notice that Facebook with its fan page tool is used by others to do business on Facebook, increase sales and generate revenue. All most world’s top corporate giants and companies are on Facebook today.

If you understand and believe “first impressions then Facebook Fan Page is a chance to make a good impression, to get that ‘like’, to interest your visitors knowing who you are and what you do. Your one chance is enough for the vast majority that you can leverage. Hence, custom fan page is must when you want to tap the power of togetherness with huge traffic to your website.

Benefits of Custom Facebook Fan Page

Driving Traffic

Facebook do not allow access without login. Facebook Pages are public which do not reside behind login thus are visible to search engines. Thus people will find your business listed on search engine, likely on high ranking with the reason that Facebook itself is ranked high. The only thing you require is using relevant keywords in your page title that highlight your business. Further you can drive traffic to continue with your business website or blogs. Once visitors’ starts visiting a fan page, you can redirect them to your main website or blog which you will have listed.

Spreading Awareness

Custom Facebook pages make easy for your prospective customers to connect with you by providing links, adding images and videos, utilizing wall for discussions, importing your blog posts on fan page. Gradually, visitors will start converting into fans and even encouraging others to visit your page. Joining of new fans and your interaction with them will be visible to fan’s friends via News Feed. Hence Fan page is fantastic concept for word-of mouth exposing your business to ever-increasing Facebook circle.

Promoting Discussion

Facebook fan page is distinct way to communicate where you will be listened and watched by your potential customers. People will start knowing you with online discussions and try to become part of the conversation. Send periodical updates and be focused building relationships with active participation.

How to create custom fan page?

Creating a Facebook fan page with some online tools is so easy that even 3 years old child can design his own page. Fan page is different from regular page which is specially designed to attract more people and then business.

Note down the following steps to create fan page:

  1. Click on “Applications” displayed at the bottom left of your main personal profile. Then, click “Ads and Pages”.
  2. Add all relevant information about you and your business on your page.
  3. Click on “Publish this page” link to make your page public. It is advisable to set up and complete each detail about you and your business before you make it public (or start promoting it).
  4. Click “Edit Page” to add new applications like reviews, events, discussion boards to your page.
  5. To encourage people to become “fans” of your page, click the “suggest to friends” link under your picture.
  6. Click “Share” located on left side under “Create a Page” to post message about your page to your personal profile or send a message to others.

Once you create and publish customized Facebook fan page, next step will be the most important step of inviting people. Send out as many invitations to make people know about your business.

Slowly and gradually, you will find that your fans are the ones who are the contributors of the success of your fan page!

How custom Facebook fan page can be used?

Boost up traffic to your website by linking your fan page and your website. Of course, you should have website with same product and service as your fan page. This is great way to increase traffic to your website.

Spread your message with the possibility to go viral among your friends and fans and even friends of your fans.

Typically, your fans would like to remain engaged with you. Try to keep them engaged in you with variety of activity. You can give a poll, open-ended question, open discussion, etc. to give liveliness to your Fan page. Allow your fans to communicate with you by sharing their views and comments. You require making them eager continuously to know new interesting and informative updates on your fan page.

You can take advantage as good advertising platform by using fan page. People usually use pay per click advertising to get more business which costs thousands of dollars each year.

Make us of opt-in lists. It is powerful tool to grow your subscriber base to promote your product and services. Pursue your fans to fill out their name, contact and email address in turn of contest or giveaway. The more interesting contest the more sign-ups.

Give enjoyment of visual simulation on your fan page. Post some interesting things that entertain inform or invite curiosity thereby retaining their interest.

Reveal Page is something that resides on fan page where fans click “Like” button. Un-reveal means fans can only see the contents on your fan page without facility to express their likings. Subscriber rates three times higher with reveal fan page than no-reveal page.

You can setup shop on Facebook by adding shop tab on your fan page. This way fans do not leave Facebook to purchase your products. You can facilitate buyers by announcing specials offers or highlighting certain products which increase your sales.

Custom Facebook fan page is very essential if you own small business. Create your Fan Page today and start building your community of fanatical fans!

Filed Under: Internet Marketing, Social Media Tagged With:
by on January 25, 2012 1 Comment

How to Optimize Images in SEO | 5 Simple Image Optimization Tips

SEO (Search Engine Optimization) is the procedure through which your website will be ranked higher in search engines. It gives life to your website. An important status in search engine indicates that your website is receiving targeted traffic and thus increasing your revenue with increase in your sales. Hundreds of users are reading your message. This is the reason why SEO is so critical for website owners. SEO have 2 factors On page optimization and Off-page optimization. On Page SEO is directly related with webpage content but Off-page optimization is related with external links which is pointed to a webpage.

One of the most significant factors of On page optimization is image optimization. Generally, image attracts the viewers serving as very strong visual element on the web page. You can make your images even more effective with its correct and appropriate use. Sometimes images can boost the traffic from Google images and other search engines images. Through below mentioned simple SEO techniques you not only use the images effectively for your SEO but can also increase your traffic.

seo-image

5 Simple Image SEO Tips

File Name

File name of images plays important role for search engine. With help of file name search engine, get to know about the content of an image. Keep in mind that most of the search engines are text based. They cannot read images. File names are one of the ways for search engine to know about the images. Insert image which is applicable to your text. Do not use default camera names for your images because they do not give complete information about images. Try to use explanatory file names separated by hyphens, underscore etc.

File Size

File size is another important factor dealing with SEO images. You must know that heavy images will take long time to get displayed on browser. Heavy images will slowly load the web pages. After the latest Google Panda update, over all time taken to load web pages has become main algorithm for search engine rankings. So make your pages lighter so that they can display quickly and user does not get fade up. In general Gif format is the best and ideal option for web pages because they have lowest file size mostly in bytes.

Alt Tag

Alt Tag stands for Alternate HTML tag. The text in Alt Tag exhibits if web page takes long time to get upload. Alt tag helps search engines to read and know about the image content. It is advisable to keep Alt Tag short but explanatory. Alternate text should contain search engine friendly phrase and keywords.

Image Linking

Image linking is very again very essential as viewers like to view images, so place the links on image. Instead placing link directly on image insert anchor text and place the link. This tip is important when you wish to get back links to your website for SEO off-page optimization

Images Hosting

Images Hosting is safe algorithms that you apply to choose images for Google Image Search. But image hosting is most significant algorithm related to images. The images hosted on same domain as the text are given more preference. Thus try to reside images to your main server rather displaying them on free service like Flickr.

Just go through some of the reference for more info on SEO Images-
http://www.seoworkers.com/seo-articles-tutorials/alt-attribute.html
http://wordpress.org/extend/plugins/seo-image/

Filed Under: SEO Tips Tagged With: , , , ,
by on January 19, 2012 2 Comments

Lure Success with Facebook, Twitter: 5 Effective Tips using Social Media as Marketing Tool

Social Media is being well established and far more used in businesses with tools like Facebook pages, corporate blogs and crowd sourcing. These features are maturing in a way to leverage real marketing results from social media. Social Media is already shown their results as successful marketing tool, however maturing social media marketing tools like social networking, blogging and crowd outsourcing still have to be measured against proven marketing metrics.

Few companies have grasped this opportunity to explore these maturing tools according to the latest social media benchmarking analysis and report. Research analyticssocial-media showcases 7% of companies are already producing fantastic return on their investment (ROI) on social media projects. These companies are still developing business plan to invest liberally in social media with the strong belief that social media is potential medium to eventually produce ROI.

Businesses are finding strength with new social media marketing and thus looking forward to lure benefits exploring the potential to reach large audience just at one shot. With the current global recession and economic slump, there is no wonder to say that new media marketing techniques have come as the rescuer for many businesses’ marketing efforts. Businesses have started realizing that they do not afford to spend $2 million on any traditional advertising campaign. Rather they do intend to spend $50,000 to spend on any internet sweepstakes.

How Businesses uses Social Media?

With an opportunity in front of businesses to get access to numerous global individuals that they may not able to reach out otherwise simultaneously saving tremendous amount of cost and money on advertising campaigns. More and more companies are now using social networking for various purposes. Businesses have shifted targeting individual company website to collaborative sites. With this trend, businesses as well as consumers both are benefitted to the society at large. Besides taking social media as marketing tool, companies are now spending more time on internet to understand consumers’ behavior on internet and social forums. Market researchers now attempts to gather information generate in natural context on internet by giving control in the hands of consumers and society at large. On other hand, consumers get their voices heard through forums, blogs and social networking sites. It is win-win situation for both businesses and consumers bridging gap between consumers and businesses allowing business to offer better products services to their consumers. Apart from this, businesses can save funds on conventional marketing campaigns and spend those funds offering freebies and giveaways as a part of additional advantage.

Social media sites have potential to create global collaboration, which help them to discuss any problem or concern virtually and make the best business decision. This is a much enhanced and efficient way for companies to make business decisions instead of calling everyone personally and conducting conference.

Few examples of Lure success with social media

Social Media is no limited to just Facebook, Twitter or Bing but there are other social media platforms and methods that are cost effective or even freely available on internet. Small or local businesses can create Facebook pages and groups where they can announce and promote events, grand opening, product launch and special discounts with the huge potential to spread virally –essentially highly effective “Word of mouth” option via internet. In all new media advertising and marketing strategies brings winning situation no matter how large is your business.

Lot of companies has started introducing new products on social media. They first demo their new launches in a virtual world, ask feedback from prospective customers. The most success come, when business are able to communicate and get feedback from its customers in each and every step of its product development for the new experiencing products. This will minimize cost of product development against experiencing the feel of new product market in the real world.

The well-known US car company Chrysler, recently signed deal with “New Media Strategies (NMS), the pioneer in the online intelligence and social media engagement industries for over ten years,” announcing NMS Chrysler’s “social media marketing agency of record.”

Facebook announced “Big Prize Giveaway” application to their fans. Consumers may take benefit by allowing users entering to draw free prizes such as laptops, iPhones and gift cards that companies have paid for or provided in exchange for product placement, advertisements, traditional sponsorships and custom promotion.

Social media is also used as job recruiting platform. It makes hunting for jobs very easier. A popular social media site LinkedIn, has a network of eight million professionals across the world that one is able to reach and email each other. Now Facebook has been new weapon for employers as they use Facebook to check appropriateness while recruiting the new Employees. In a sense, social media is a community that brings together everyone involved.

What are social media strategies to increase success criteria?

The most primary and obvious area of success is increased website traffic, improved search engine rankings, product reputation, boosting brand and lead generation and sales revenue. While actually measuring the success of social media strategy, the first challenge before any business is to identify, segment or differentiate their user base. Why? This is just because may be not all of your “friends” are interested in your products or services. The efforts required, effectiveness and enterprise usage of various social media activities matters a lot. Building and maintaining blogger relationships is described as the most effective technique, however it requires maximum efforts with no too much enterprise usage. The next most effective social media strategy is micro-blogging on social media like Twitter. The investment required for applying all these strategies major rely on human resources than IT. Let us see few effective tips that can help making your internet marketing projects successful especially for businesses that are in favor of using social media as marketing tool.

5 Effective Tips to embrace social media as marketing tool

Benchmark marketing objective

Like any other marketing project, set clear business objectives for your social media efforts rather than just doing it for your own sake. Improve brand visibility and open a dialogue with prospective customers or hard to reach target audience.

Identify and differentiate your users accurately

Starting with social media campaign requires to carefully differentiating concerned users of the products or services that they are going to promote. Forrester, a market researcher provides ladder to know social network participation. According to one of his marketing project named Forrester’s Groundswell project, it differentiate users from inactive. At the bottom stay the users who are merely inactive with social media and at the top stay the creators who publish their own blogs. It measures the involvement of users participating at least once in a month. Inactive rather spectators of social media are involved just reading blogs, listen podcast or watching videos are almost 70% in US while creators who publish blogs are 24% in US which is rising with the maturity of social media.

Be committed and act ap
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When you launch social media project collaborating your customers as crowd sourcing then make sure that your respond aptly to your prospective customers queries and suggestions. You need to draw enthusiasm among your customers as a matter of crowd sourcing.

Avoid security risk

Free exchange of information is almost nearest to heart for the users of social media. Ensure that software and staff is properly secured in its use. Be aware that any of them accidently do not share secrets with competitors or customers. Apart from this, ensure that you follow best practices for social media so that your company or brand earns long term respect. While blogging use full disclosure practices that are supported by Social Media Business Council.

Filed Under: Social Media Tagged With: , , , , ,
by on January 18, 2012 Leave a Comment

SEO Hosting: Understanding Concept of Multiple C-Class Hosting

If you beginner and just start off internet marketing then this article may be little advanced level. If you are new player in this field then SEO hosting may not be an issue that you need to worry about. By the way, SEO hosting is also known as Multiple C Class IP hosting. seo-hosting

SEO hosting started gaining popularity with Search Engine Optimization (SEO). Now, who is actually concerned about SEO hosting? SEO hosting is useful for people who own number of websites. If you have load on variety of small websites and you want to build your own personal link network then SEO hosting is very important.

What is SEO Hosting?

SEO hosting is not about just having multiple hosting IP address. You have websites on different IP’s sharing same server with same C-Class part of IP. Now, C-Class IP is basically IP number that an IP address is altogether on different server. It we take IP: 32.434.545.545 then the part of IP which is given in under-lined is the C Class part of the IP.

Advantages of SEO Hosting

Now, SEO experts claim that search engine giant Google devaluate multiple incoming back links that come from same C-Class IP. Let us take example. If you get 10 links from xyzdomain.com pointing to abcdomain.com then after particular number of back links, the link “value” goes down. Hence, the first link coming from xyzdomain.com to abcdomain.com carries most “link value” which further decreases after each additional link that is received by xyzdomain.com. This end up in worthless in terms of ranking value. Why? The logic behind reduction in “link value” is that links coming from totally different server imitate natural link building patterns. Such links do not behave like product of bad SEO when they are derived from different servers. So when lot of links comes from same C-Class IP means there is some big indication of bad SEO in terms of link building. Hence, now you must have got a point how Google reduce link rating when it finds multiple and frequent back links from websites with same C-Class IP.

Now, in when website holds different C-Class IP means that they reside on different servers and there is not link between these two websites. So when you have 3 websites hosted on three different servers (with different C-Class IP) will appear to Google as three websites owned by three different people. If you want to interlink these three sites, then you would get more link power than that if they were all on the same hosting server.

Disadvantages of SEO Hosting

However, getting tons of different multiple C-Class IP Hosting account with different hosts may be awkward and expensive. It is also difficult to manage multiple websites that is spread across multiple hosts. To avoid this inconveniency, you can adopt multi C-Class IP hosting services which gives you power of multiple C-Class IP with the ability to manage all from single interface. However, to get unique multiple C-Class IP you need to pay some cost for it. The preliminary price starts from 4 bucks for each unique C-Class IP which goes not adding up for number of unique C-Class IP. Now, if we talk about back linking potential that you get with unique multiple C-Class IP is far better than what you can get with single C-Class IP. With 10 unique C-Class IP you will have to pay around 40-60 bucks but it will turn out to be really good package in terms of back links networks.

This is all about taking maximum benefits from hosting your multiple website with multiple C-Class IP generating quality back links to showcase maximum traffic to search engines.

Filed Under: SEO Tips Tagged With: , ,
by on January 13, 2012 2 Comments

Top 5 Advantages of Exact Match Domain

There are several advantages of Exact Match Domain (EMD) with the main reason that you can rank any website and bring the most of the traffic for any  keyword to compete your niche. If you are not aware of what is Exact Match Domain then I recommend you to read my previous article on What is Exact Match Domain

Let us see how EMD can help out in giving top rankings to any website:exact-match-domain

Get better rankings with Exact Match Domain

It is not that EMD has been new concept in SEO, it was known for years. But it started huge SEO boost when people knowingly or unknowingly started registering domains with their niche keywords. Using Exact Match Domain in low competitive niche is enough to land you website on the first page for the niche keyword searched in the search engine. Probably, in such cases you may wonder to find out your website even close to top ranks.

Major search engines gives lot of weight on EMD or EMD keywords. Why? The algorithms on which search engines evaluates the websites to give ranking depends on the relevance of information with the searched keywords. One of the strongest point to determine the relevance of website is the keywords used in the domain itself.

Get higher “Click” CTR with Exact Match Domain

Now after knowing the fact that search engines gives lot of weight to EMD then if you think logically you can always say that your search engine click CTR will be actually higher with EMD than with non-EMD. Often people do not realize this. Hence, your website not only get top ranking with Exact Match Domain but you will notice that your click CTR is also increased.

For example, when you search for keyword “”Acne Treatment” in search engine and find list of 20 top websites on first page. All these websites do have relevance with “Acne treatment” keyword but there is great psychological “trust” that you will first click the websites with the domain name which is most nearest to the searched keyword. Typically, the website with domain names most similar to searched keywords are on top ranks and even if it fail to get top rank even then you take fair share of the search traffic even if your website is ranked on 7-8 and not on 1.

Another point that support use of EMD is the fact that search engine displays entire URL in bold letters when it contains niche keywords. This also helps to get more CTR. You can also increase CTR if your URL is displayed on the Adwords sidebars. Hence, you can avail maximum benefits from Exact Match Domains to target more niche traffic irrespective of taking huge SEO benefits

When we talk about displaying your website on Adwords side bar, you will notice that you will get higher CTR on your ads if you have EMD. Higher CTR from PPC which means Adwords gives higher quality score ultimately leads you to save substantial amount of money with lower cost-per-click.

Get better backlinks with Exact Match Domain

People use exact domain names for their websites. If there are two websites that have relevance with “Acne treatment”, one with name “SkinTreatment” and other with name “AcneTreatment” then the later will not only get priority in top rankings when people search for “Acne treatment” but will also get more amount of natural links. You have to think seriously using Exact Match Domain when it is high traffic term. With EMD, you will get help to get better ranking for money. Lot of “natural” links are highly targeted which help you to rank that term which has lot of potential to build traffic. The concept of getting natural links in attained by using targeted anchor text.

EMD will also help you to get faster link building for the reason that search engines pays off for “viral” links. As a result of this, you will get tons of links in very short span without being penalized. When you wonder how people get lot of links is the fact that website articles on the site goes viral tends to have lot of back links that contain exact domain names. When you send lot of links with exact keyword will replicate viral link building process.

Top listing domain locks your competition out

EMD is the way out to lock your competition. These days, you may not find good exact domain name to register but if you happen to get good EMD then believe that you have valuable commodity to hard hit marketing your website on internet. Again the domain extensions that boost up traffic to your website are .com, .net or .org. You may not find such traffic with extensions like .biz, .tv, .co etc

Get killer traffic with Category Domain names

If you own website with .com category domain name like loans.com, insurance.com, cars.com, etc then you are likely to get steady stream of traffic. Very few people have such domains which usually pay six to seven figures, in turn they could make around 300 bucks daily from the day they have started parking category killer domain names. Domainers sell such domains as “Premium” domains to justify why they charge six figures on purchase. What we talk about trust is somewhat creating psychologically preferences. As said before, when your domain exactly match the searched keywords then people who are online will prefer to click EMD URL. Again, you carry innate signal of quality in short and brief domain names rather than longer and little awkward domain names. Long domain names carries spamming stigma. Again website owner would like to send natural links instead of sending you link that are generated manually.

Thus, Exact Domain Names does not bring couple of benefits but it brings multiple benefits making you less worried about implementing much SEO. Try to get EMD for your website and acquire maximum potential to drive traffic with better rankings, Higher CTR, natural link building and back links. If you can afford you can also go for Premium Exact Domain Names, it may be one time cost but you may reap benefits for long time.

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by on January 11, 2012 2 Comments

Unethical/Unsavory On Page SEO Techniques

There are several techniques like “Black Hat” or “Unethical” On Page techniques. Some SEO companies use these types of unethical techniques which are advisable to avoid. Search Engine will trap these unethical techniques sooner or later. As a result of this, search engine will ban or degrade your website.

Recommended – Read our previous article on best On Page SEO tips to rank high on Google.

Following practices are considered to be negative On Page SEO techniques:-blackhat-seo

1. Do not place the ‘hidden’ or ‘unnoticed’ phrases or text if you want your website on top ranking. Here is an example: text to be searched like “widget” in the HTML coding has white font color and background color is also set as white. So visitor could not view the text content. Search engine will disapprove and your website will be penalized each time the visitor searches for that hidden text. This may either result into low rank on search engines or getting banned by search engines.

2. Another negative On Page SEO technique to be avoided is <div> (division) html tags. Unethical SEO services may introduce them into your web page with negative coordinates placing content outside the visible page. The visitor may not visualize it; however text already exists on the page. The search engine searches the keywords in the text while the visitor is unaware of this process. Try to avoid this technique.

3. Do not include sneaky or cloaking redirects. Cloaking is all about serving two different types of contents depending on the type of visitor who visits the website. If the visitor is a regular web visitor then one page is displayed. But if the visitor is search engine spider then website displays other page designed specifically for search engine spiders. Such pages include haphazard text and content stuffed with several keywords and word phrases which has no meaning. Just like above techniques, this technique is also avoided so that your website do not get penalized.

4. Avoid using duplicate content on your website. When you create one web site with certain content on topic A. The duplicate content means the repetition of that particular content again and again on several other websites. You create the website and set in the highest ranking and then block up the search engines with same content duplicated on more than one domains. Thus try to neglect this technique also.

5. Doorway Pages are typically pages that contain poor quality content, specifically content targeting some chosen keywords. This technique is used to get high ranking in search engines. Such web pages may have exact or similar content taken from some other websites. Such pages do not have navigation to main page. Try to avoid using this technique.

6. Several companies use Link Farms technique used to gain link popularity. Link farm is all about placing multiple links almost 50-100 links to websites that do not have any relation with your website. Such pages do not give any benefit to visitors as they do not contain any interesting stuff. Website using Link farms can penalize by search engines.

To summarize “On Page” optimization play very essential role in SEO, however it has lost its significance over past few years with the expanding growth of search engine complexity. You may find rankings and good results temporary but once you are caught, your site may be permanently banned by search engines.

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by on January 10, 2012 1 Comment

What is Exact Match Domains & Why is This Important?

Exact Match Domain (EMD) has been in SEO news since last year. The domain names that exactly match with the keywords/phrases searched on search engine is known as Exact Match Domain. Registering EMD is also important step towards attracting high traffic on search engines. The domain names like WorkFromHome.com, AcneTreatments.info, BuyCheapMedicinesOnline.net etc. are example of Exact Match Domains. It is sure that for every search carried out on search engine for particular product or service will come  out with EMD in that particular niche. Before couple of years, you were able to find EMD for your particular niche but with new SEO techniques it is very difficult to register domain with keywords as it has been already capitalized to attract decent traffic on search engines.

Why Exact Match Domain Carries Importance?importance-exact-match-domain

EMD has lot of significance with the fact that while ranking the websites major search engine heavily favor domain names that include niche keywords. With above example AcneTreatments (.info, .net, .org) that matches keywords entered in the search box of any search engine then you will increase possibilities of getting top of the ranking in search engines. Often you could jump into fair niche competition and beat the competition with far less back links just because you have EMD. Lot of SEO’s is just failing for not getting ranking bonuses provided by EMD. Even there are claims that in many cases EMD successfully toggle SERPS. The reason behind this is thousands of internet marketers are putting low quality keyword domain which means website drain has grown substantially. You can use Xfactor and Google Sniper to help fuel EMD craze.

EMD carries huge weight on search engines to get heavy traffic and thus get better rankings for number of reasons:

Exact Match Domain describes strong signal of relevance

EMD website signifies that high correlation of content that exactly match with what user has typed in search term for which he is looking for.

Exact Match Domains are rarely available, mark them as a quality

EMD with 2-3 good keywords in it is not easily available these days. You need to pay cost for decent EMD for your niche. If your domain is valuable then it is obviously that you are not going to place low quality site on that domain. Again only serious players will invest buying exact domain name in their niche. Hence, EMD carries lot of quality in itself.

Exact Match Domains (.com, .net, .org) are Brand

At one point of time Google faced a problem to outrank product and brand that match with them. This problem was automatically gone away when EMD was given more weight while ranking any website. You can think of a brand name with high online presence with brand’s EMD.

If you are thinking what if someday Google reduce weight on EMD ranking. That will not be the end of world if you have developed your website implementing SEO. If you have build quality content and link building along with EMD you are sure going to take benefit of EMD as well as SEO. Also EMD will always work on major search engine even if Google does lower weight on it.

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by on January 2, 2012 3 Comments

Tips to Enhance Local Search Results with Country Specific SEO

Today, more and more people are finding required products and services online. This new trend has created confusion among local business owners who are trying to access local customer searches that represents strong prospects for their business.

Following are some tips that will help you to generate leads from your localized market:

Use correct tools to select keywords carefully

Identify the keywords that your prospective customers use to find out your niche products or services on Internet. You can use free keyword tool that is offered by search engine giant Google. The tool gives you search volume data for knowing the number of people who are searching for the terms related to your business. You can also find out synonyms or misspellings that people commonly use to search product or service from your niche industry. This feature can be surprisingly profitable to generate more trafficlocal-seo for your website.

Use local keywords

If you are running local business and want to focus on localized keywords then local search terms will make it easier for you to garner higher rankings to your website. This means it would be easier for search engine to get your website in higher ranking for the matches with more specific keywords than more general keywords. The keyword tool offered by Google helps you to find out number of people searching for more localized terms

Discover your competitor

It is important to find out exactly what your competitor is doing online. You can use Google keyword tool that allow you to enter competitor website address into search engine along with the list of keyword. Google will scan competing site and giving you list of keywords that Google feel relevant to that website. You may use this information and focus on the keywords that you have probably missed out to include in your website.

Create solid content ideas

After you get to know the list of keywords to target, start creating content for the list of keywords. Take multiple forms of the contents. Develop a strategy to take single idea and develop article on that idea that includes keywords. Once you complete the article, make it available in audio, video and in blog format. Repeating an idea in various formats is a great way to get most results from solid content idea.

Submit your content in online directories

Once you complete the content, try to distribute your content throughout online high quality article directories. You can submit articles on EzineArticles, post audio to iTunes, post videos on YouTube and post blog on your website. Now imagine that prospective customer searching for your niche keywords would come back with all of these submission. You imagine the possibility of getting top ranking of your website on search engines.

Submit Press Releases

Press releases are the ultimate means to generate buzz on internet regarding your business. It is great way to generate high quality web links to news sites that are related to your business. Try to keep it professional.

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